Bevel

Bevel is a men’s grooming brand created to deliver a better shaving and personal-care experience for people with coarse or curly hair. Launched by Walker & Company, the brand paired considered product design with a distinct visual identity and culturally specific point of view, helping redefine how Black consumers were represented within the broader grooming industry.

As Bevel’s first creative hire, I helped translate that vision into a cohesive customer experience during the brand’s formative stage. My work spanned brand development, web and digital design, campaign creative, photography, packaging, and product storytelling. The role required building quickly while establishing the visual standards that allowed Bevel to feel credible, premium, and culturally resonant across every touchpoint.