Gallerie
Branding
Traditional travel websites focused on mainstream attractions, ignoring niche communities and hidden gems. Travel Easy recognized the demand for storytelling-driven content that highlighted diverse voices, local traditions, and off-the-beaten-path recommendations, catering to curious travelers who wanted deeper connections with their destinations.
Client:
Columbus Fashion Alliance
Role:
Creative Director, Visual Designer
Year:
2025
Challenge
The Columbus fashion community was fragmented, with limited resources for emerging creatives and small fashion-based businesses to grow. Many struggled with access to education, mentorship, and industry connections. Our collective stepped in to reimagine this ecosystem—building a brand that positioned Columbus as a hub for fashion talent. By focusing on education, professional development, and creative collaboration, the rebrand gave members the tools to strengthen their brands, elevate their professionalism, and expand opportunities for growth in the local and regional fashion industry.
Objective
The goal was to rebrand the collective into a vibrant, recognizable hub for fashion creatives. This included elevating the brand identity, creating clear pathways for education and professional development, and positioning the organization as both a support system and a launchpad for fashion-based businesses in Columbus. By prioritizing collaboration, skill-building, and creative growth, the rebrand sought to empower members while shaping Columbus into a respected fashion destination.
Results
The rebrand revitalized the collective, attracting new members, partners, and community engagement. Workshops and educational initiatives equipped local creatives with practical skills to strengthen their businesses, while the updated identity positioned the organization as a leader in Columbus’ creative economy. The brand successfully shifted perception—from a small grassroots group to a professional, citywide movement—helping foster stronger networks and opportunities for fashion entrepreneurs.
