
Work Experience
2025 – Present
Design Director
AndJungle
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2025 – Present
Design Director
AndJungle
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2025 – Present
Design Director
AndJungle
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2022 – 2024
Design Lead
Basepaws
- Championed growth design strategy, aligning product vision with company OKRs to drive feature adoption and revenue growth. - Established key metrics to measure design impact, enabling data-driven decisions and continuous improvement. - Led cross-functional teams in launching consumer-facing DNA product, optimizing user experience and customer satisfaction. - Conducted user research and synthesized insights, informing product development and marketing initiatives.
2022 – 2024
Design Lead
Basepaws
- Championed growth design strategy, aligning product vision with company OKRs to drive feature adoption and revenue growth. - Established key metrics to measure design impact, enabling data-driven decisions and continuous improvement. - Led cross-functional teams in launching consumer-facing DNA product, optimizing user experience and customer satisfaction. - Conducted user research and synthesized insights, informing product development and marketing initiatives.
2022 – 2024
Design Lead
Basepaws
- Championed growth design strategy, aligning product vision with company OKRs to drive feature adoption and revenue growth. - Established key metrics to measure design impact, enabling data-driven decisions and continuous improvement. - Led cross-functional teams in launching consumer-facing DNA product, optimizing user experience and customer satisfaction. - Conducted user research and synthesized insights, informing product development and marketing initiatives.
2022 – 2023
Senior Designer
Further Faster
- Collaborated with founders to validate MVPs and revenue models, accelerating go-to-market readiness Iterated on customer feedback, refining user flows and enhancing product-market fit. - Produced end-to-end design assets, supporting product launches and sales enablement. - Developed frameworks to improve customer experience and drive adoption.
2022 – 2023
Senior Designer
Further Faster
- Collaborated with founders to validate MVPs and revenue models, accelerating go-to-market readiness Iterated on customer feedback, refining user flows and enhancing product-market fit. - Produced end-to-end design assets, supporting product launches and sales enablement. - Developed frameworks to improve customer experience and drive adoption.
2022 – 2023
Senior Designer
Further Faster
- Collaborated with founders to validate MVPs and revenue models, accelerating go-to-market readiness Iterated on customer feedback, refining user flows and enhancing product-market fit. - Produced end-to-end design assets, supporting product launches and sales enablement. - Developed frameworks to improve customer experience and drive adoption.
2021 – 2022
Senior UX/UI Designer
Pearson
- Led UX for ed-tech products from concept to launch, collaborating with product, engineering, and marketing teams. - Facilitated design workshops and user research, refining customer personas and informing product strategy. - Contributed to new design system, improving consistency and scalability across product lines. - Identified and executed growth opportunities, increasing product usability and customer engagement.
2021 – 2022
Senior UX/UI Designer
Pearson
- Led UX for ed-tech products from concept to launch, collaborating with product, engineering, and marketing teams. - Facilitated design workshops and user research, refining customer personas and informing product strategy. - Contributed to new design system, improving consistency and scalability across product lines. - Identified and executed growth opportunities, increasing product usability and customer engagement.
2021 – 2022
Senior UX/UI Designer
Pearson
- Led UX for ed-tech products from concept to launch, collaborating with product, engineering, and marketing teams. - Facilitated design workshops and user research, refining customer personas and informing product strategy. - Contributed to new design system, improving consistency and scalability across product lines. - Identified and executed growth opportunities, increasing product usability and customer engagement.
Product Design ⋅
Creative Direction ⋅
Framer Development ⋅
Product Design ⋅
Creative Direction ⋅
Framer Development ⋅